Target Audience
In my opinion, the target audience needed to be sorted out before any detailed and proper planning went ahead, as we needed to find out who we were aiming the Soap at, and what they would like to watch in Soap Operas.
Our initial thoughts were to go with the younger audience which was due to the channel we have chosen for our soap, which was Channel 4. The target audience we chose was 13-24, which after a few discussions we thought was too broad, and then decided to widen it out a bit, in order to achieve a slightly wider range of audience.
We then decided to aim our soap at 15-30 year olds. This decision enables us to vary the story lines a bit more, and also include a wider range of characters for the audience to relate to.
We didn't aim our soap at a specific gender, but out of both of them it would mainly tilt towards females, because they would have more time to watch the programme stereotypically. Another reason is because Soaps are considered a female genre, due to the fact they enjoy gossip, and it gives them another conversation to have. However, giving both genders certain story lines to enjoy will enable to soap to get more popular as a more varied audience would watch it.
Target audience is about more than just age. Look back at what did for your film last year.
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