Settings and Locations Finalized

Setting

We were forced to change the pub that we used, and this was due to the permissions. The landlord of the 'Hare & Hounds' pub said that were were unable to film there. With this in mind, we decided to ask at another pub, which happened to be 'The Cambridgeshire Hunter', and the Landlord said we could go ahead and use his pub for filming, and this was finalised with a permission slip and we got him to sign to prove we had permission.

 

The second location that we are using is a house in Ferrars Avenue, and we are using this  for the homosexual affair that we are creating. This is an appropriate location because there is a clear view of the house, as well as the car, which is a very important prop we use, but not just for this scene, but for the whole trailer.

The final location we have is the 'Connygear park', and this will be used for the drugs scene, as it is a stereotypical location for this to happen. We are hoping to film here at night in order to get a depressing feel to the scene, as it is a frowned upon event to occur.

Institutional Ideas Finalized

Channel

As a group, since the very first day of planning, we have been content with the idea of Channel 4 broadcasting our soap. The reasons for this are that we can be more flexible with what can be shown, and also can be more specific to our chosen target audience.

However, having chose Channel 4 to broadcast our Soap, we were almost forced to rival the popular British Soap that is Hollyoaks. This was already partly completed with the choice of target audience, as the two are very similar.

Times
The days and time of the Soap is important, and we needed to ensure they would be based around the target audience as well as taking into account our rival soap, Hollyoaks.

We decided that Ferrars Avenue was going to be broadcasted on every week day at 7:00pm-7:30pm. We chose the soap to be broadcasted on every week day because then the audience would have more time to get used to the soap. The time of day we chose was due to Hollyoaks being on at 6:30pm-7:00pm, and we were hoping that viewers would watch the soap as a followup from Hollyoaks, as it is a popular show, especially in the opinions of our target audience.

Target Audience

Target Audience

In my opinion, the target audience needed to be sorted out before any detailed and proper planning went ahead, as we needed to find out who we were aiming the Soap at, and what they would like to watch in Soap Operas.

Our initial thoughts were to go with the younger audience which was due to the channel we have chosen for our soap, which was Channel 4. The target audience we chose was 13-24, which after a few discussions we thought was too broad, and then decided to widen it out a bit, in order to achieve a slightly wider range of audience.

We then decided to aim our soap at 15-30 year olds. This decision enables us to vary the story lines a bit more, and also include a wider range of characters for the audience to relate to.

We didn't aim our soap at a specific gender, but out of both of them it would mainly tilt towards females, because they would have more time to watch the programme stereotypically. Another reason is because Soaps are considered a female genre, due to the fact they enjoy gossip, and it gives them another conversation to have. However, giving both genders certain story lines to enjoy will enable to soap to get more popular as a more varied audience would watch it.