Channel
As a group, since the very first day of planning, we have been content with the idea of Channel 4 broadcasting our soap. The reasons for this are that we can be more flexible with what can be shown, and also can be more specific to our chosen target audience.
However, having chose Channel 4 to broadcast our Soap, we were almost forced to rival the popular British Soap that is Hollyoaks. This was already partly completed with the choice of target audience, as the two are very similar. The days and time of the Soap is important, and we needed to ensure they would be based around the target audience as well as taking into account our rival soap, Hollyoaks.
We decided that Ferrars Avenue was going to be broadcasted on every week day at 7:00pm-7:30pm. We chose the soap to be broadcasted on every week day because then the audience would have more time to get used to the soap. The time of day we chose was due to Hollyoaks being on at 6:30pm-7:00pm, and we were hoping that viewers would watch the soap as a followup from Hollyoaks, as it is a popular show, especially in the opinions of our target audience.
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