Evaluation Task 3

What have you learnt from your audience feedback?
Once our group completed our first draft, we showed it around and got some
feedback. We asked a number of questions based on their opinions, including things they liked, things that could have been improved and we also asked about some of the feedback we got from other people that watched the Soap, and put them in the questions, which are stated below.

• Is the text message readable?

The majority of the people we asked said it was readable, but it could have done with being on screen a bit longer. Due to the feedback we received from our First Draft, we increased the length of time the phone was on screen, so that the audience could understand and interpret what the message said, and it made it easier to connote an affair.

• Should there be a steady shot of the road sign at the end of the trailer?

We asked this question because there was a suggestion when we showed certain people the first draft of the trailer, and they thought the road sign was not on the screen for long enough, so we asked a number of people who watched the trailer if they thought it should have been too, and a high majority thought it would benefit the Soap. Due to this information we had gained, we extended the final clip, keeping the road sign reading 'Ferrars Avenue' on the screen for longer, which I think was the right decision, as it would show a background behind the title, and gave more reasons for the Soap to be named after the Street.

•  Is the journey of the car confusing? 

Many people that watched our Soap trailer commented on the fact that the cars journey was confusing, as it started off by turning left out of the driveway, and then went past the Camera left. This was a problem, as when we filmed the car going past the pub, it looked like it came in the one direction. Because of the feedback we received  we tried a variety of ways to change this, and we planned to re-film but the actor was not available. After talking as a group, we found a simple way of changing this, and it was by editing out the bit of him driving in the homosexual scene, and only showed the character driving past the pub, so the continuity was restored.

• Are the voices clear and understandable in the proposal scene?

From the first draft,the viewers thought the dialogue was not clear enough in the proposal scene, and this was a problem because we needed the words to be clear to go with the slogan said by the Voice Over. The proposal scene ends without the woman responding to the question 'Will you marry me?'. This is then followed by the voice-over saying 'Will it be a happy ending', and it acted as a cliff-hanger  which was common in other Soap trailers we watched. So we made the voices louder, and the background noise quieter, and this helped get our initial effect across.

• What age is the Soap appropriate for?

The final questions we asked was 'What age is the Soap appropriate for?' The reason behind this question was to see whether or not the audience felt our Soap met the needs of our target audience. We gave them a number of different options, including; 0-14, 15-20, 21-30, 31-50, 51+. Below are the results we received. 

These results show that the most popular options were the ages 15-20 and 21-30, and our target audience was the ages 15-30, which shows that we have achieved our target audience.