Soap Trailer Research

Emmerdale - 40th Year Anniversary Trailer
Purpose

This trailer had a main purpose and subject, which was love. The trailer shows a number of characters in the soap walking up to the camera and then almost exploding, but instead of a fire like explosion, love hearts come out, which shows the subject.



Characters
 Most of the characters that are shown are in couples, such as Debbie Dingle & Cameron Murray, Chastity Dingle & Dan Spencer, Charity & Jai Sharma etc, however some approach the camera on their own, such as Kane Dingle and Carl King.


Music
The music is quite up beat for the type of situation, but part of the song has the lyrics 'Why was I a fool to fall in love with you'. These lyrics also relate to the subject love, and also connote that the episode will have some break ups and secret outbursts.

Mise-en-scene and Iconography
The clothing in this trailer was quite interesting in my opinion. The 2 male characters that enter on their own, Kane Dingle and Carl King, are both dressed in black, which connotes mysteriousness, death and darkness, which all were linked to the actual episode. The couple Chastity Dingle & Dan Spencer are in wedding gear, as Chas is in a dress and Dan is in a suit. This shows that a wedding is going to take place, and therefore drama. The weather in the background was gloomy as well, and the clouds were dark grey which could for shadow later events.

Voice Over
The voice over was spoken by a female with a clear voice. It says 'Celebrate 40 years of drama with an explosive week in Emmerdale. Starts Monday 15th October'. The word explosive explains the characters exploding in the actual trailer, and both of these suggest explosions, which can also be described as arguments and disagreeing. The voice over also describes what it is and the time it starts.